Although the world is increasingly moving towards digital advertising, business signs have their place. Physical advertisements have an impact that online ads cannot match. A well-designed, attractive sign is essential to grab customers’ attention, get them in the door, and improve sales. Below are the types of signage options available to help your business leverage its marketing potential.
Indoor business signs are used to point customers in the right direction. Wayfinding signs, for example, provide directions to customers. A POP, or point of purchase, sign is used to increase your sales by placing it strategically where customers make purchase decisions. Promotional signs can direct customers’ attention to new offers, free trials, sales, discounts, and new arrivals. Customized signs can also include your business logo and information for reinforced branding.
Outdoor Business Signs
Outdoor signs are used to direct potential customers toward your business. A building or storefront sign is the first thing a customer notices about your brand. Monument signs are free-standing signs that showcase your business’s name, directions, and logo. It is visually stunning signage designed to withstand rough outdoor conditions.
Channel letters are an excellent option because they offer many customization options. These are 3D signs that can also be illuminated. The color choices, material, and font options make your business sign stand out.
Vinyl business signs are increasingly popular today because of their endless possibilities. Businesses can choose from various signage types, finishing options, and materials. Vinyl lettering can be displayed on storefront windows, walls, or vehicles. It can provide customers information such as business names, contact information, and working hours. The designs can be creative and visually attractive.
Vinyl decals, window films, and wall signs can also be used to add decorative touches to your interiors and advertise your brand. Vinyl banners can be used to promote events, discount offers, sales, and other events.
If your business is service-based, especially if it’s an outdoor service, outdoor lawn signs could greatly increase your business awareness. Lawn foamcore business signs are perfect for businesses like landscaping, roofing, and painting companies. These signs can be made in bulk and are perfect to give to customers after completing a service for them. These signs are also great for any other outdoor activity, such as recreational sports sign up, animal training, or anything else you might imagine!
These outdoor signs easily catch the attention of anyone walking or driving by and often provide contact information for a customer to directly reach you. These outdoor signs are a great way to advertise your business while simultaneously showcasing your finished service!
Custom business signs are created specifically for your business. It helps make a powerful first impression and brand impact. A beautifully designed and crafted sign can help create a unique impression of your brand. It offers 24/7 advertising and promotes your brand with a one-time investment.
Custom signs can be used indoors as well as outdoors. LED signs are prevalent today because they are cost-effective and environmentally friendly. Digital signs and electronic signs are effective because they are engaging and create a powerful visual impact. For an elegant look, custom acrylic signs are ideal. These signs are made of durable, transparent polymer and are lighter than glass signs. For 24/7 visibility, lighted signs are the best options. They are hard to miss and manage to capture the attention of customers even in busy environments.
Business signs are an important part of a business’s marketing strategy. The team at L3 Sign & Image can help you find a sign that meets all your needs. Contact us today to get a free quote!