Your business sign is a crucial part of your brand identity. It’s one of the first things customers notice about your business, so it’s important to make sure it reflects the professional image you want to project. A well-designed sign can attract new customers, help build name recognition, and convey vital information about your business. 

Business Signs— Your First Line of AdvertisingImage of a real estate business sign in a yard showing a "for sale" notice

A company sign is one of the most essential marketing tools available to a business. It’s a way to let potential customers know who you are, what you do, and where you’re located. An effective sign should do more than just display your company’s name. It should also include key information such as your location, phone number, and hours of operation. If you have a storefront, your sign should be visible from the street so that potential customers can see it from a distance.

Get Your Business Noticed

You might be wondering if business signs are still an effective form of advertisement. The answer is a resounding yes! Billboards, window decals, and posters are all excellent ways to get your business name out there. Not only are they cost-effective, but they’re also highly visible and eye-catching.


A billboard is a large, often permanent sign that is placed in a high-traffic area. Billboards are an excellent way to reach a large number of people with your message.

Window Decals

A window decal is a great way to get your message in front of people who are passing by your store or office. Window decals can be placed on the inside or outside of your window, depending on your preference.


Posters are a great way to get your message across in a public space such as a park, beach, or busy street corner. Posters are fairly versatile and inexpensive to produce, so they’re a great option if you’re on a tight budget. 

This is the WayImage showing a small "we are open" sign in the window of a business. sign is yellow with red text and weathered edges.

Have you ever been in a large building or office and gotten lost? Trying to find your way can be frustrating, especially if there aren’t any helpful signs to guide you. Businesses need clear signage for a variety of reasons, including safety, security, and direction. By having well-designed signage, you can help keep your employees safe and prevent them from getting lost in your office or facility. Signs can also help direct visitors to the right area and prevent them from accidentally entering areas that are restricted. When choosing business signs for your company, be sure to select ones that are clear, concise, and easy to read.

Tips for Creating Effective Business Signs

Creating an effective sign doesn’t have to be difficult—just follow these simple tips and you’ll be on your way to designing a great sign.

Keep Fonts Simple

You want people to be able to quickly read your sign from a distance, so using a simple, clean font is key. Some fonts may look good up close but can be hard to read from a distance, so it’s important to test out a few different options.

Use a Contrasting Color

You want your text to stand out against the background of your sign, so using a bright color for your text is a good idea. This will make it easier for people to see and read your sign from a distance. 

Keep it Short and Sweet

You don’t want to overwhelm people with too much information, so keep your text brief and focused on one key message. People will appreciate being able to quickly and easily read and understand your sign. 

Use Clear Language

Along with keeping your text brief, you also want to make sure that the language you use is clear and easy to understand. Avoid using industry jargon or slang. 

Keep Distance in Mind

This may seem obvious, but it’s important to make sure that your sign is visible and legible from a distance. If people can’t see or understand your sign, they’re likely to just keep driving. 

L3 Sign & Image

If you’re looking for an eye-catching and effective way to promote your business, consider investing in some quality business signs from L3 Sign & Image. We specialize in creating high-quality signage that will help get your business noticed. Contact us today to learn more about our services and how we can help you create the perfect sign for your business.