How to Build Brand Awareness for Your New Business

Welcome to starting a new business! It’s an exciting time as you bring your new venture to life. As you get your business up and running, one of the most important things you can do is start building brand awareness. Creating a strong, recognizable brand is essential to attracting customers and growing your business. However, it can be hard to know where to start. Here are a few tips on how to build brand awareness for your new business with business signs.

Use High-Quality Materials

When it comes to signage, materials matter. Using high quality materials is always going to be beneficial to your business. First and foremost, high quality materials will ensure that your business signs are durable and long lasting. This means that you won’t have to replace them as often, and you can be confident that they will withstand the elements. Additionally, high quality business signs will give your business a professional image, which can help to attract customers and build trust.

Keep it Simplebanner hanging from a pole with the text "think big shop small" written on it

When it comes to branding, less is more. You want your customers to be able to easily remember your brand, so keep your logo and tagline simple and clean. A busy or cluttered sign can be confusing and difficult to read, while a more straightforward design is more likely to capture the viewer’s attention and communicate your message clearly. In addition, a simple business sign is more likely to stand out from the myriad of other visual stimuli that people are bombarded with on a daily basis.

Be Consistent and Get Creative

Consistency is key when it comes to branding. Use the same colors, fonts, and style across all of your marketing materials, including your business signs. This will help create a cohesive look that customers will begin to associate with your brand.

Additionally, Don’t be afraid to think outside the box when it comes to designing your business signs. Think about using unique shapes, attractive and bright colors, or even illuminated signs to really make your business stand out from the crowd.

Location Matters

Where you place your business sign is just as important as what it looks like. Placing your business sign in a high-traffic area will ensure that more people see it, and as a result, more people will become aware of your brand. However, simply placing your sign in a busy area is not enough. You also need to make sure that your sign is visible from a distance and placed at eye level. By taking these factors into account, you can maximize the impact of your business sign and build brand awareness more effectively.

Timing is Everythingfresh coffee sign in cafe window with shallow depth of field

Launching a new business is an exciting time, but don’t get ahead of yourself—timing matters when it comes to signage. The last thing you want is to settle on something as big as a business name and immediately order the perfect sign, only to find out later that the name you chose is already in use or no longer fits your company by the time you open. Make sure you wait until everything is finalized before ordering or installing any business signs so you don’t end up with outdated information on display and have to spend unnecessary money on a replacement.

Plan for the Future

As your business grows, so too will your branding needs. What may have been the perfectly trendy sign and branding when you opened may not stand the test of time. Keeping with tried and true timeless methods of branding may create a long lasting well recognized brand. Keep this in mind when designing your business sign so that it can easily be updated in the future as your brand evolves.

L3 Sign & Image

L3 Sign & Image offers high-quality, durable business signs that will give your company a professional image and help to build brand awareness. Our signs are simple, consistent, and creative, and we can help you to find the perfect sign for your business. Contact us today to learn more!