A business sign is one of the most important marketing tools you have at your disposal. It’s often the first thing potential customers will see, so it’s important to make sure it’s eye-catching and informative. Here’s a list of key elements to include in your business signs.
The Business Name
This one seems like a no-brainer, but you’d be surprised how many businesses forget to include their name on their sign! Make sure your sign prominently displays the name of your business in an easy to read font so potential customers know exactly who they’re looking at.
The Type of Business
Customers should be able to understand what your business does at a glance. Whether it’s a simple “restaurant” or a more descriptive “Italian restaurant,” make sure your sign includes what type of business you are.
A Tagline or Slogan
A catchy tagline or slogan can help your business sign stand out from the rest. Not to mention, it’s a great way to sum up what your business is all about in just a few words. You want people to be able to quickly understand what your business does just by looking at your sign. Keep the message short and to the point.
The Business Logo
Your logo is an important part of your brand identity, so it should be included on your business sign. People are more likely to remember a visual element than a block of text. If you don’t have a logo yet, now is the time to invest in one. A professional designer can help you create a logo that reflects the unique personality of your business.
Include your website, email address, and phone number on your sign so potential customers can easily get in touch with you. Adding this information is crucial.
Hours of Operation
Customers will want to know when they can come and visit your business, so make sure to include your hours of operation on your sign as well!
Easy-to-Read Fonts and Colors
The fonts and colors you use on your business sign should be easy to read from a distance. Avoid using too many different fonts or colors, as this can make the sign look cluttered and confusing. Stick to two or three fonts at most, and make sure they contrast well with each other. As for colors, using a light background with dark text is usually easiest to read.
An Inviting Design
Last but not least, your business sign should have an inviting design that makes people want to learn more about your company. Avoid using too many words or images – less is definitely more when it comes to designing an effective business sign!
Creating the Best Business Signs
A business sign is one of the most important marketing tools you have at your disposal. It’s often the first thing potential customers will see, so it’s important to make sure it’s eye-catching and informative. By following the tips above, you can create business signs that attract new customers and help your business stand out from the competition.
L3 Sign & Image
If you’re looking for quality business signs that will help your business stand out, look no further than L3 Sign & Image. We offer a wide range of signage options that are sure to meet your needs, from traditional business signs to more modern options like digital displays. We also have a team of experienced designers who can help you create a sign that perfectly represents your business. We specialize in creating signs that capture the unique personality of your business and help you stand out from the competition. Contact us today to get started!