Eye-catching signage is crucial for any business hoping to draw in customers, but how can you ensure that your sign will be truly memorable? By following our tips below on the importance of signs and finding the perfect company to create yours, you can rest easy knowing that your business’ signage will make a lasting impression.

The Importance of Signage

You might not give it a second thought, but the signage outside your business says a lot about your company. First impressions are important, and potential customers will make judgements about your business based on its appearance. If your signage is old and faded, it sends the message that you don’t care about your company’s image. On the other hand, high-quality signage conveys that you’re professional and committed to providing quality products or services. In today’s competitive marketplace, it’s important to make sure that your business is putting its best foot forward. Investing in quality company signage is one way to do that.

What to Look For

Finding the right sign company can be an overwhelming task, but it doesn’t have to. When you’re looking for a sign company to hire, there are a few things you’ll want to keep in mind.

ReputationHand putting wooden five star shape on table. The best excellent business services rating sign company good reputation

Make sure to do your research when choosing a sign company. You can ask for recommendations from friends or family, or read online reviews. Once you’ve found a few companies with good reviews, you can start to narrow down your search.


When selecting a sign company, review their previous projects to get an understanding of what styles they’re experienced with and if their work aligns with your vision.


The sign company you choose should be easy to communicate with. They should be able to understand your vision for the sign and turn it into a reality. If you’re having trouble communicating with the sign company, it might be a sign (no pun intended) that you should keep looking.


When looking for a sign company, you will inevitably compare prices. Just be cautious of companies whose rates are too inexpensive – sometimes, these businesses cut corners to offer low costs, which reflects in their finished product. Instead, find a middle-of-the-road company that provides honest pricing for quality workmanship.

Questions to Ask Sign Companies Before Hiring Them

When you’re looking for a sign company to hire, there are a few important questions you should ask them first. This will help you to make sure that they’re the right fit for your needs and that you’re getting the best possible value for your money.

First, ask about their design process. How do they come up with ideas for signs? Do they have a team of designers who can work with you to create a custom sign? You may also need multiple design revisions before you decide on your final design. Find out if there will be any additional charges for doing so.

Next, ask about their manufacturing process. Where do they manufacture their signs? How do they ensure quality control? What are your options for different materials and sizes? The materials and procedures they use can create a huge difference in the quality of the final product.

Finally, ask about their installation process. How do they install signs? Do they have a team of experienced installers? Make sure that you’re comfortable with their installation process before hiring them, and that they have appropriate insurance and licensing to do so.

L3 Sign & Imagegroup of people sitting around a table discussing projects

L3 Sign & Image offers quality sign design, manufacturing, and installation services for businesses of all sizes. With over two decades of experience in the sign industry, we are able to provide you with a sign that’s perfect for your business. Contact us today to get started!