No matter what type of industry you are in, your business and company will need a sign to identify your locations and your brand. The best company signs will provide the necessary brand information, attract attention from customers or clients, give a customer or client an understanding of your company, and have them enter your location or reach out to you for more information. 

Logo and Branding

View of a Blank sign board on a shop wallObviously the first thing you want to include for your company signs are the identifying logo and branding for your business or organization. Your logo is how clients and customers will identify your business, so logo creation is a good place to start for your company signs, if you don’t have one already. 

Make sure to include your company’s color scheme, fonts, and other brand identity-related elements, so that all of your company signs will match the rest of your business and organization. 


Think about your audience and what you need to tell your customers with your sign. Take Walmart for an example. Walmart has existed for decades now and people aren’t looking at Walmart’s sign to understand who they are and what they do. At most, a Walmart sign tells you there is a Walmart nearby, and the customer already has a good idea of what to expect and what they sell. 

If you are a brand new business with a company name that doesn’t directly and immediately identify your company with what you do, it may be beneficial to include subtext on your sign about your business. Some examples could be:

Creative Solutions

Marketing & Advertising


Antiques and Collectibles

Jodi’s Place

Diner & Restaurant

View of a Blank sign board on a shop wall

Also keep in mind that there are thousands of active businesses, and your company’s name might be similar to another existing business or company. Even if a business with a similar name to yours is on the other side of the globe, you should still consider being specific with your name to create an identity for yourself. 


Your business can have multiple, different signs to help you advertise and create your brand identity. Therefore, consider which signs, logos, or advertisements should include your physical address and location, if applicable. The less research a customer or client has to do about your company or business will increase the chances of them reaching out for your services or products. Someone who knows where you are located, vs someone who has to ask where you are located, is more likely to stop by and visit!

Getting Customers’ Attention

There are countless styles for company signs for you to choose from. You can also include different design elements to differentiate all of your company signs from your competitors. Sometimes your competitors might not always be in the same industry as your business. If one of your locations is inside a shopping mall or plaza, your sign will be competing with every other business in the mall or plaza for people’s attention.

There are a few different design elements you can include for your sign:

  • Texture
    • Including different textures behind lettering, or even having the letters and numbers themselves pop out will grab customers’ attention. 
  • Gradient
    • Using gradients in addition to the brand’s color scheme can guide someone’s eyes across the sign in a specific direction you want. 
  • Shape
    • Utilizing different shapes for your sign will make your business look unique and creative. 

Company Signs from L3 Signs

L3 Sign & Image creates many different company and business signs for all types of organizations in Cleveland and Northeast Ohio. Come see the different types of signs we have to offer by visiting our website or by calling (440) 294-5675 today!