A sign is a physical manifestation of your brand that can be placed in strategic locations to attract attention and generate new leads. When used correctly, signs can be an extremely effective form of advertising. However, there are a few things you need to keep in mind in order to make sure your sign is effective. In this article, we will go over some tips on how to best use a sign for advertisement.

Analyze Your Target Audience

Neon Sign during the nightTo ensure your marketing efforts are successful, it is essential to understand the wants and needs of your target audience. Analyzing them should be the first step in designing a strategy that will bring you closer to reaching this audience. What are their demographics? What are their interests? Knowing this information will help you determine where to place your sign so that it reaches your target audience. For example, if you are trying to reach young adults, placing a sign near a college campus would be a good idea.

Consider the Advertising Sign Placement

Once you know who your target audience is, you need to consider the sign placement. Where will your target audience be most likely to see the sign? You want to make sure the sign is placed in a high-traffic area where it will be seen by as many people as possible.

Create a Design That is Eye-Catching

The next step is to create a design that is eye-catching. Your sign needs to stand out from the rest so that people will notice it. Make your message stand out by utilizing vibrant colors and prominent fonts. You also want to make sure the design is easy to read from a distance.

Provide Contact Information

Make sure you provide contact information on the sign so that people can easily get in touch with you. Make sure to include your website, email address, and contact number for easy access.You may also want to include social media handles if you have them.

Utilize Different Materials

There are many different materials you can use for your sign. It is important to keep in mind that each material has its own unique pros and cons, so consider the following when making your decision:


Paper signs are inexpensive and easy to transport, they’re also cheap, as well as quick and easy to make. However, when compared to other materials, they don’t have the same longevity. They are also not well suited for use outdoors or in poor weather.


Vinyl signs are durable and waterproof, making them perfect for outdoor use. Not only are there a multitude of colors and finishes to choose from, but you’ll find something that fits your style as well. They can be more expensive than paper signs, but they wont need to be replaced nearly as often.


Wooden signs are great for giving a classic and timeless look. They can withstand the most harsh weather, and can last a very long time if properly cared for. However, they can be very expensive, and require upkeep. This includes paint or varnish touch ups, seasonal cleaning, and potentially even sanding or buffing to remove knicks and damages caused by regular wear and tear.


Plastic signs are lightweight and cheaper than some other options. They are also extremely customizable, coming in a variety of colors, shapes, and sizes. However, plastic signs can easily be damaged by harsh weather and thus may need to be replaced after a while.


White sign on bus stop in city Metal signs are very durable and can last a long time, making them perfect for outdoor use. They also come in a variety of colors and finishes, so you can easily customize your sign to match your brand. However, metal signs tend to be more expensive than some other options.

Use QR Codes on the Advertising Sign

QR codes are becoming increasingly popular and they can be a great way to drive traffic to your website or social media pages. All people need to do is scan the QR code with their phone and they will be taken directly to your website or social media page.


There are many different things you need to keep in mind when using a sign for advertisement. By following these tips, you can create an effective sign that will help generate new leads for your business.

L3 Sign & Image

At L3 Sign & Image, we understand the importance of effective signage for your business. That’s why we offer a wide range of options to choose from when creating your sign, including paper, vinyl, wood, plastic, and metal materials. We also provide customization services to ensure that your sign stands out and catches the eye of potential customers. Contact us today at (440) 377-0248 or visit our website for more information about our advertising signs!