You never get a second chance to make a first impression. This old saying is especially true when it comes to your business sign. Your sign is often the first thing potential customers will see, so it’s important to make sure it’s sending the right message. Keep reading to learn more about how your sign affects potential customers and what you can do to make sure it’s working for you.

First Impressions Matter

Your sign is often the first thing potential customers will see, so it’s important to make sure it makes a good impression. A well-designed sign can convey the professionalism of your business and give potential customers the confidence that you’re a reliable, trustworthy company. On the other hand, an ineffective or poorly designed sign can give potential customers the impression that your business is unprofessional or untrustworthy.

How Your Sign Affects Potential Customers

Your sign has a big impact on potential customers. In fact, studies have shown that nearly 60% of consumers say they have decided not to patronize a business because of its signage. Additionally, nearly 80% of consumers say they believe that a business with an effective sign is more credible than one without a sign. Clearly, your business sign is crucial to making a good first impression and attracting new customers. 

How to Make Sure Your Sign is Working for You

While it’s important to make sure your sign is sending the right message, it can be difficult to know where to start. Here are a few tips:

Assess How Your Sign Compares to CompetitorsArtist compares two options for a clients business sign

Take a look at the business signs of your competitors to see what you do and don’t like about them. This can help you determine what sort of message you want to send with your sign.

Hire a Design Professional

If you’re not confident in your design skills, it’s a good idea to work with a professional designer or sign company. Working with a professional can ensure that your business sign looks polished, professional, and on-brand.

Put Your Creative Skills to Work

If you’re comfortable with graphic design software and know what kind of message you want to send, consider creating your business sign yourself. There are plenty of online resources that can help you design a high-quality sign that effectively represents your business.

Tips for Making Your Sign More Effective

Now that you know how important your business sign is, you may be wondering how you can make sure yours is working for you. Here are a few tips:

Keep it simple

A busy or cluttered sign can be difficult to read and understand. When designing your sign, less is definitely more. Stick to one or two colors and use simple fonts that are easy to read from a distance. 

Use high-quality materialsneon sign showing phrase "makin dough"

Cheaper materials may save you money upfront, but they won’t withstand the elements or last as long as higher-quality materials. When it comes to your business sign, you get what you pay for. 

Make sure it’s visible

If potential customers can’t see your sign, it’s not going to do you much good. When choosing a location for your sign, opt for a spot that’s well-lit and visible from the street or road. 

Keep it well-maintained

A faded or damaged sign reflects poorly on your business and gives potential customers the impression that you don’t care about quality or attention to detail. To keep your sign looking its best, regularly clean it and repair any damage promptly.

L3 Sign & Image

If you’re looking for a business sign that makes a great first impression, look no further than L3 Sign & Image. Our professional designers will work with you to create a sign that’s polished, professional, and on-brand. Plus, our high-quality materials will ensure your sign lasts for years. Contact us today to get started!